Pricing / Options Foundation / AD-SCR-11
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Options Trading - Complete Foundation
The Ladder · Three Plans · Required
Active Pricing Logic: Step-Down Monthly Floor
Ladder is healthyCost per month falls at every step (₹1,000 - ₹833 - ₹667).Auto-lock: inverted margins disabled
Plan mix · Last 90 days
3 Months
22%
148 orders · ₹4.43L
6 Months
31%
208 orders · ₹10.39L
12 Months
47%
316 orders · ₹25.27L
Pricing Optimization Signal
47% of buyers take the 12-month plan. Raising the 3-month price narrows the perceived gap and accelerates annual adoption rates.
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Price audit & revision log
| Date | Plan | From | To | Operator | Notes |
|---|---|---|---|---|---|
| 14 Sep 2026 | 12 Months | ₹8,999 | ₹7,999 | Anil Kumar (Telugu Ops) | Festive promotion adjustment |
| 02 Aug 2026 | 6 Months | ₹5,499 | ₹4,999 | Rajesh Varma | Re-pegged to 3M base rate |
| 15 Jun 2026 | 3 Months | ₹2,499 | ₹2,999 | Anil Kumar (Telugu Ops) | Core curriculum expansion |
| 01 Apr 2026 | 12 Months | ₹9,999 | ₹8,999 | Anil Kumar (Telugu Ops) | Annual plan volume optimization |
| 10 Jan 2026 | Launch Initial | - | Initial baseline | Admin System | Initial catalog launch |